Meghan Markle's lifestyle brand, As Ever, following reports that an astonishing 650,000 product jars remain unsold, sparking fresh debate about the venture's true market appeal.
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The claims, which have rapidly gained traction online, suggest that the highly publicized brand may be facing significant challenges despite the global attention surrounding its launch. Critics argue that the reported stockpile raises doubts about whether consumer demand has matched the intense media coverage generated by Meghan's latest business endeavor.
When As Ever was unveiled, expectations were sky-high. Backed by Meghan's international profile and a carefully crafted image centered on wellness, home living, and premium products, many industry observers predicted strong sales and a loyal customer base. The brand's launch attracted widespread attention from fans and media outlets alike.
However, the alleged inventory surplus has fueled speculation that interest in the products may not be as strong as anticipated. Social media users have seized upon the reports, with some suggesting that celebrity status alone is no guarantee of commercial success in today's crowded lifestyle market.
Supporters of Meghan have pushed back against the criticism, noting that inventory figures can be misleading without context. Large product reserves are often maintained to prepare for future demand, retail partnerships, or international expansion. Others point out that no official data has been released to confirm the reported numbers.